Marketing Strategy of Kroger ( the 4Ps)
Kroger’s success can be attributed to their effective use of the 4Ps: Product strategy, Pricing strategy, Place strategy, and Promotion strategy. They offer a wide variety of affordable products, often with special offers or discounts related to competing brands. Kroger also engages in regular promotional activities with other retailers in their store area. ..
What are Helium Balloons?
Helium balloons are used to cast ballots. The helium gas inside the balloon will cause the balloon to float in the air. This will allow people to cast their votes easily and quickly.
Does Kroger fill Helium Balloons?
Kroger sells helium balloons at most of its locations. Customers can order the balloons online, and pick them up at their parking lot or preferred location.
What store fills the helium balloons?
The stores that sell helium balloons for free usually have a facility in-store where customers can purchase them. The departmental stores that sell helium balloons usually have this facility in-store.
Comparison between different stores that fills helium balloons
Dollar Tree is a store that offers free helium balloons if the balloon is purchased from the store. They also sell helium-filled balloons. ..
Walmart: Walmart fills the helium balloons at a few stores. A person has to check online whether it is available in the store or not. The balloons should have to be purchased from their store only then they will buy them.
CVS will only fill the balloons for free if someone buys them from them. If someone buys them from another store, they will charge some money.
Target does not sell helium balloons, but they do sell tanks of helium. ..
What is Pick up?
Kroger offers a pickup option for online orders. Customers can pick up their order from the store’s parking lot or at the desk of the counter. ..
Time to pick up the order
The window is open for a maximum of one hour to pick up groceries from the store. If the person lives far away, then the time can be extended. If a person does not come to pick up their order, it will be cancelled and money will be refunded.
Cost of filling the balloon
The cost of filling a balloon depends on the size of the balloon. Oversized and jumbo balloons cost more than smaller balloons. The cost will be the same if a person buys the helium balloon from inside or outside of the store. Kroger fills other types of balloons also such as foil balloons, birthday balloons, jumbo balloons, and more. Prices may also vary at different locations.
How long will the helium balloons last?
A latex helium balloon will stay afloat for around 12 hours but the normal helium balloon will float in the air for 2-5 days.
Does Kroger rent a helium tank?
Kroger does not rent the helium tank to anyone. However, it does provide the helium balloon to its customers, no matter the balloon is purchased from the store or not, they will fill it.
Covid-19 Impact on Kroger Store
Kroger has made a profit during the pandemic because they were selling the items online. They have also expanded the online option for the safety of their employees and customers. They have decided to discard paid emergency leave for unvaccinated employees. They have also announced a contactless payment option.
Conclusion
Kroger is the largest retailer in the United States and it has a chain available in all 50 states. It sells many products, such as frozen foods, groceries, medicines, and more. During the pandemic, Covid-19’s impact on Kroger’s sales has been positive because people have been purchasing online products and opting for pickup options. Kroger’s 4Ps market strategy has given it huge profits. It sells all the branded companies’ products at lower prices. ..
