How Tesla’s CRM Strategy Works?
Tesla has digitized CRM to keep customers engaged and satisfied. The software is integrated into the cars and phones of Tesla’s customers, and it can monitor car situation, maintenance schedule, maintenance history, etc.
Steps Tesla follows:
The company offers a variety of services that connect to customers at regular intervals, including phone calls, emails, texts, and even remote/cloud monitoring of car condition. Additionally, the company conveys new offers to customers on a regular basis.
Data collection through social media
Tesla’s marketing and sales teams are both highly effective in gathering data and providing feedback to the sales department. They also monitor social media to ensure that conversations around Tesla cars are kept positive.
Tesla’s social media and customer support data becomes an important tool for improving the company’s products. This data is used to help improve manufacturing, cost-cutting, better maintenance, distribution of finance, etc.
Cars for each section of society
Tesla has aimed to appeal to different sections of society in order to make a profit. The eco-friendly section is designed for people who are looking for an electric car at a base price without many luxurious and advanced features. The tech-savvy section wants advanced technological features and Tesla satisfies that hunger, while the luxury section is designed for people who want high-end, high-performance cars.
Friendly and fearless work environment
Tesla’s success is due to its CEO, Elon Musk. He has a positive attitude and encourages innovation. He has successfully created a research-friendly environment, which makes people try and implement new ideas without fear of penalty or punishment.
Elon Musk – The Brand himself
The brand has been able to keep up with the times by constantly innovating and expanding its product line. Tesla is also known for its customer service and transparency.
Marketing Strategy
Tesla doesn’t spend a lot of money on advertising because it believes that creating something newsworthy is more effective. By making something truly different, Tesla is able to capture the public’s attention and create a buzz. This strategy has worked well so far, with Tesla’s recent achievements including sending a car into space and landing a rocket on its roof. ..
Advertisement through stores
In an interview in 2014, Tesla’s PR head said that their stores were their advertisement centers. He was confident that they would be able to sell more than 20000 cars worldwide by 2014.
Tesla has a strange but successful strategy of not standing alone. They place their stores near the stores of other big brands, which allows them to gain the maximum location advantage possible. This is an example of showmanship because you need to attract those who did not think to be your customer.
Social Media Hashtags for advertisement
The Tesla team uses social media to advertise through blogs and hashtags. Hashtags are trended through various social media platforms to inform people of new arrivals, and offers and make them visit nearby stores. This strategy is called AIDA – Awareness, Inspire, Desire, and Action. ..
Push and Pull Strategy
Tesla’s push strategy is based on the idea that customers want to tell their stories. Pull strategy has many paths/routes, but one innovation is “Build your own vehicle.” As the name suggests, a customer at a Tesla store can choose different features he wants to include in his car. He can choose different attachments to make a customized car. This has liberated people from the stringent system of choosing from certain models provided by the OEM. The customer also needs to pay only for the facilities or features he needs. ..
Tesla’s CRM strategy has made it a unicorn. This unique CRM strategy has enabled Tesla to take its place in the highly competitive and ever-evolving automotive market. ..