Starbucks is known for its design, which encourages customers to return and spend more time there.
Starbucks has been able to create a unique marketing strategy that allows it to thrive in today’s competitive environment. By focusing on its customer base, Starbucks has been able to create a loyal following that continues to support the company.
Does Starbucks Have Commercials?
Yes, Starbucks runs commercials.
The Marketing Strategies that exist in Starbucks:
Blue Ocean Marketing Strategy–
Blue Ocean Strategy is a business strategy that Starbucks uses to stay ahead of the competition. By having few competitors in the same field, Starbucks can focus on its own products and remain popular. This allows them to stay in business for a long time, which is why they are so successful.
Top of Mind Marketing Strategy-
Starbucks employs a top-of-mind marketing strategy in which they remember a few things about their company. This could be their tagline, the products themselves, or various other aspects of their business. They continue to improve their products, rebrand, and other things to be consistent with what their customers love about them.
Use of Social Media Engagement:
Starbucks has established itself as one of the most well-known companies in the coffee chain industry. They continue to focus on their popularity by increasing their presence on social media platforms such as Twitter, Facebook, and Instagram. Starbucks, for example, create a way to increase social media engagement with their customers and audiences by posting on their accounts daily to connect with them. Not to mention the little interaction they had previously on Twitter, Starbucks has raised the bar to engage people in what’s new to them by interacting with them, creating challenges, and even creating a meme. That is one of the reasons why Starbucks is still at the top of the chain. According to the research, Starbucks decided to expand their stores to specific locations to accommodate their customers because of the successful social media engagements. Aside from the additional in-stores, the CEO also suggests a drive-through to accommodate more customers than usual. True, it became a considerable advantage and success, as seen by vloggers tagging Starbucks when they order, and it also shows that coming to Starbucks became part of their daily routine. It undoubtedly impacts the company, as people engage with them more in-person and on social media, encouraging other audiences and customers to visit as well. Starbucks employs hashtags (#) to increase audience engagement and promote seasonal products. For example, Starbucks’ most recent collaboration with Taylor Swift is a massive success because it benefits both the artist and the company. Starbucks is about to release its annual red cups for the holiday season. It just so happens that the collaboration of artists reproduces its Red Album (Taylor Swift’s Version). It will be a huge success, as they called it a ‘match made in heaven’ collaboration which means perfect. The artist’s favourite Starbucks drink became so popular that fans flocked to the store to order it thatthe company gave it a name: (Taylor’s Latte)
Conclusion:
Starbucks has a unique marketing strategy that distinguishes them from other companies. Their strategies are what make them so successful and they do not require traditional advertising.
