Burger King is a fast food chain with more than 17,000 outlets around the world. It was founded in 1957 and became a major player in the industry with its Whooper sandwiches. The food chain focuses on providing reasonably priced quality food, family-friendly dining experience, and a clean, hygienic ambience. The young generation has a special likening towards the brand and company has full intention to encompass their interest. Its new slogan “Be Your Way” is aforethought to connect with the young clan.

However, in the early 2000s, the company logo underwent a change that resembled a cross between an airplane and a spaceship. The cross was meant to represent the company’s growth and progress.

In 1969, the company completely changed its logo. The new version has the cunning resemblance with burger buns and company name in red depicts the ham. The logo was well received by customers and from thereon, except for few minor changes the logo remains the same.

 Signature Dishes

Whoppers

Burger King’s Whoppers have become synonymous with the burger since its introduction. At a time, Whoopers were so popular that its reference was included in company’s tagline. The dish has flame grilled patty coated with mayo, lettuce, pickle, onion and lots of ketchup. ..

Over the years, the food chain has introduced various variations of whoopers such as the Triple Whopper, the Impossible Whopper etc. All of them are big hits. ..

Double Stacker King

Double Stacker king is a restaurant that specializes in two grilled patties, Melted cheese and veggies. The dish is full of flavor and is a hit among high end customers. ..

Big King Sandwich

The Big King burger is a limited time offering dish that is available in both a patty and chicken variant. It is repeatedly introduced in the time to attract younger generation and create curiosity around the product. Whenever added, the Big King burger becomes an instant hit and a great crowd puller. ..

Chicken Fries

Chicken fries are a popular on-the-go food item that can be easily consumed while driving. The company has introduced a variety of dipping sauces, including sweet and sour, BBQ, ranch, honey mustard, and zesty buffalo sauce. ..

Cheesy Tots

Cheesy Tots are a popular side dish that is made with melted cheese and outer crunchy covering. It is a must have among all customers.

Beverages

Burger king provides a variety of cold drinks, shakes and iced teas. Coke, Diet Coke, Zero Sugar Coke, Barq, Diet Barq, Dr. Pepper, Mello Yello are favorite among customers. Frozen Coke, Frozen Strawberry Lemonade, Blue Rasberry are best-loved by kids. In addition to that, Burger king alsooffersvariet of shakes, coffees etc.

Social media campaigns

Burger King has a strong social media presence. It uses various social media platforms such as Facebook, Instagram, and Twitter for its campaigns. It also provides coupons on its website and mobile app. The company’s aim is to target the young generation, and it is evident from their advertising on television and print media. ..

Toy company makes contracts with movie franchisee to target kids with toys and other products. This strategy is very successful and helps in bringing customers to the outlet. ..

Community Commitment

Burger King is a multinational company that has always been committed to the welfare of society as a whole. It has always been responsible and ethical, and has always spoken out against injustice and inequality. Burger King has always raised its voice through social media for the betterment of all, and we hope that this continues into the future.

The company treats its entire employee force with dignity and follows all the employment rules of the countries concerned. The company occasionally modifies their products and recipes depending upon local sensibilities and taste.

The company follows the modern slavery act and takes measures to ensure that its suppliers are not engaging in human trafficking. It also strives to have a diverse workforce, and to provide a safe working environment for women and people of color. ..

 Employee welfare

Burger King has more than 17,000 employees working in various countries. The company offers a Burger King Employee Benefits Program to the welfare of its employees. The company offers various saving plans and after retirement benefits. ..

The company offers a wide range of benefits to its employees, including health insurance, long-term disability insurance, parental leave, dental and life insurance. In addition, the company allows its employees to avail medical leaves, flexi hours, employee discounts, commuter benefits and bonuses. Employees are also assisted with job training and tuition assistance. ..

Summary

Burger King is a global food chain that strives to provide variety of quality food at reasonable prices. It has been able to achieve its objectives without compromising with the employee welfare and moral obligation.

A: You can get secret menu items of Burger King at any participating restaurant.

There is no confirmation of a secret menu from Burger King. You can order any item from the burger king menu.

A: There are a variety of ways to get information about various offers. You can search for offers on the company’s website, or you can contact customer service to ask questions.

Burger King is currently offering free Whoppers with the purchase of any medium drink. ..

A: No, Whooper is not a Burger King product. ..

Burger King has always been known for its Whooper sandwich. ..

A: The Whopper is a small, round, golden-colored burger with a thick patty. The Big King is a large, square, golden-colored burger with a thin patty.

The main difference between the two burgers is that the Whopper does not have cheese in it. However, you can ask the counter to add cheese. You have to pay extra for that though.